If not now, when?

You’ve felt it for a while now … that little tug at your heartstrings. The dream of something more. A business that doesn’t just bring in income but fits beautifully into the life you love. A vision of days filled with purpose, flexibility, and fulfilment, where you feel free instead of trapped in survival mode.

It’s a beautiful dream. But right now, it feels out of reach. Your days are consumed by everyone else’s needs – your kids, your partner, your endless to-do list. You’re constantly running from one thing to the next, promising yourself that one day you’ll get to focus on your dream. But deep down, you’re wondering … When will that day come?

The truth is, you’re not just putting your dream on hold – you’re putting yourself on hold.

You tell yourself it’s not the right time, that there’s too much going on. But what if waiting for the “perfect moment” is exactly what’s holding you back?

The reality of waiting

Let’s take a moment to unpack what waiting really does.

When you tell yourself you’ll start “when the kids are older,” or “when life is less busy,” or “when things settle down,” you’re putting your life and dreams on pause indefinitely. Because let’s face it … life never truly slows down. New challenges arise, seasons shift, and before you know it, another year has passed without taking that first step.

The problem isn’t your circumstances – it’s the belief that you need perfect conditions to move forward.

The truth is, you don’t.

What if this is your moment?

What if this is the perfect time, not because life is suddenly easy or stress-free, but because you’re ready to say “yes” to yourself, even in the midst of the chaos?

Imagine what could happen if you started today. What would it feel like to:

• Wake up every morning excited about the day ahead, knowing you’re building a business that aligns with your purpose and values?
• Show your kids what’s possible by living as an example of courage, perseverance, and self-belief?
• Reclaim your time, your energy, and your vision for life, without guilt or regret?

This isn’t just about building a business. It’s about creating a life that feels deeply aligned – a life that brings joy, freedom, and fulfilment to both you and your family.

The myth of the “perfect time”

Let’s bust a myth … the “perfect time” doesn’t exist.

Life will always be busy. The kids will always need you. There will always be excuses to wait. But the longer you wait, the more you stay stuck in a cycle of overwhelm and inaction.

The only way to move forward is to decide that the right time is now. Not because your circumstances are perfect, but because you’re ready to prioritise your dreams.

Permission to begin

Here’s the thing … You don’t need permission from anyone else to start. You don’t need all the answers or a perfectly mapped-out plan. You just need to take the first step.

Starting isn’t about having everything figured out – it’s about being brave enough to say, “I’m ready to do this, even if I don’t have all the pieces in place yet.”

It’s about trusting that the process will unfold, that the next step will reveal itself as you go, and that you’re capable of figuring it out.

You don’t have to do it alone

And here’s the most important part: You don’t have to navigate this journey alone. Building a life and business that truly works for you can feel overwhelming, but it doesn’t have to be. With the right support, tools, and mindset shifts, you can create a business that thrives without sacrificing your family, your sanity, or yourself.

Imagine having someone in your corner who’s been there, who knows what it’s like to juggle life + business, and who can guide you with empathy and expertise. That’s where I come in.

Let’s build your life + business by design

If you’re ready to stop waiting, stop doubting, and start creating, I’m here to help. Together, we’ll build a life + business that aligns with your values, your vision, and your version of success.

You’re not just taking a step toward a business – you’re taking a step toward the life you’ve always dreamed of. And you deserve it.

So, let me ask you one more time: If not now, when?

Next Steps
Ready to take that first step? I’m here to support you, whether it’s through a coaching session, a program, or simply a conversation to explore what’s possible for you.