Today, 28th April 2025 marks a milestone that’s both surreal and deeply meaningful to me 5 years since I officially stepped into the world of coaching. It feels like just yesterday that I was sitting with a heart full of dreams, a brain full of questions and an undeniable urge to make a difference. I can still remember those early days the nerves, the excitement and the overwhelming “what am I even doing?” energy.
Back in 2020, I launched my coaching business from absolute scratch. I didn’t have an audience. I didn’t have any fancy systems or sales funnels. What I did have was a deep, burning desire to help women just like me, the ones juggling the constant balance between life and business. I was living it, feeling it and I knew I could offer something that would make a difference.
But the truth? I had no idea where this journey would take me. And looking back now, I realise how far I’ve come and how much I’ve grown.
When I started my business, I had to face the reality that there is no perfect start. I didn’t know all the answers and honestly? I didn’t even have all the skills I thought I needed. But I did have passion and a belief that I could make this work. So, I took the leap anyway.
Just start was the advice I would have given myself and what I would now tell anyone starting out in business. My first few months, I fumbled through trying to build an audience, put together coaching programs and navigate the tech side of business. There were moments where I wanted to throw in the towel, to be honest. But what I didn’t realise back then was that imperfection was part of the process.
I leaned into it my imperfections, my mistakes and my raw authenticity. And I found that’s exactly what my clients resonated with. They didn’t want perfection. They wanted someone who got it someone who understood the struggle of balancing a business with family life. Someone who was real.
As the months passed, I slowly built the foundation of my business. The first milestones came those little moments when I realised, I can do this:
None of this was a smooth ride. There were growing pains. There were days of feeling burnt out and questioning my path. There were nights I spent wondering if I was doing enough or was I even cut out for this?
I’ve had my share of rebrands, breakdowns and burnout. It’s easy to talk about the wins, but what I’ve learned is that the messy middle is where the magic happens. The breakdowns and the moments of doubt are often the times when you grow the most. For me, the hardest periods of my journey were the ones that ultimately shaped my resilience, my mindset and my deep commitment to helping others.
Burnout taught me the importance of setting boundaries, of realising that growth doesn’t always happen at the speed you want, and of giving myself the grace to slow down when I needed to.
And rebuilding? Rebuilding was the hardest yet most rewarding thing I’ve ever done. It forced me to confront what wasn’t working, to be brutally honest with myself about my needs, and to align my business with my true values. It was about getting back to what mattered most, being true to myself and finding a sense of ‘balance’ that felt right.
Today, I can say that this business has changed my life. Yes, it’s given me financial freedom but more than that, it’s given me purpose. It’s provided me with the opportunity to live life on my terms, where I can prioritise my family, my health and my happiness, while still growing my business.
I’m living proof that it is possible to build a business that gives you time, freedom and fulfilment. That’s what I’ve worked tirelessly to create for myself and now, it’s what I help others achieve.
And that brings me to YOU. Whether you’ve been with me from the very beginning or just recently joined the journey thank you.
Thank you for trusting me to be part of your story. Whether you’ve worked with me directly, tuned into my podcast, joined a masterclass or cheered me on from afar, you’ve played a part in making this journey what it is. I don’t take that for granted.
Looking back, there are so many lessons I wish I could’ve told myself earlier on. But if I could go back in time, here’s what I would say to that nervous, unsure 2020 version of myself:
So, if you’re reading this and you’re in a season of figuring it all out whether it’s your business, your life or the balance between the two don’t quit on yourself.
You’re closer than you think.
Here’s to 5 years of growth, grit + alignment. And here’s to the next chapter of this wild, beautiful journey. I’m so excited for what’s to come, and I hope you’ll continue to be part of it.
Thank you for being here. For cheering me on. For growing alongside me. The best is yet to come.