When “I’m not good enough” sneaks into your business

I was in a 1:1 session recently with a client (and honestly, I’ve been here myself more times than I can count) when we uncovered something so sneaky, yet so powerful, the “I’m not good enough” story.

You know the one. The story that quietly runs your business without you even noticing it. The one that hides behind “logical” reasons and excuses that sound totally rational. 🫣

Here’s what it often looks like in action:

• Not showing up online because “it’s not the right time”
• Not launching a new offer because “it’s not perfect yet”
• Not raising your prices because “I need more experience first”

If that sounds familiar, you’re not alone. These are the voices of fear disguised as logic. They make us feel safe, but here’s the truth: safe doesn’t grow a business. 🙅🏻‍♀️

How to spot + shift the “not good enough” story

The first step is awareness. You can’t change what you don’t notice, so start by catching the story in the act:

1️⃣ Catch it in the act
Notice when your brain is giving you “reasons” to stall. When you hear yourself saying, “I’ll wait until …” or “I can’t because …” pause and ask: is this fear pretending to be logic? Awareness is everything.

2️⃣ Call it what it is
It’s not a fact. It’s fear. Give it a name, acknowledge it and watch it lose power over you. Fear loves to hide behind perfectionism and hesitation, so bringing it into the light is the first step in taking control.

3️⃣ Choose the micro move
You don’t need to wait for confidence to strike like lightning. Take one small step forward right now, whether that’s posting that piece of content, sending that email or hitting “publish” on your offer. Micro moves build momentum and momentum builds confidence.

Here’s the magic: when you start moving despite the doubt, you teach your brain that you can handle it. You’re rewriting the story from “I’m not good enough” to “I’m doing the thing anyway and I can handle it”.

Why mindset + strategy is a game changer

This is exactly the deep work I do with my 1:1 clients. We blend mindset shifts with practical strategy so fear doesn’t run your business anymore.

Because here’s the thing, knowing what to do is not enough if your brain is quietly whispering, “you’re not ready, you’re not good enough”. We uncover those stories, shift the mindset, and create a step by step roadmap so you can start making the moves that actually matter.

Your next step

If this resonates and you know that “not good enough” has been quietly holding you back, it’s time to break the cycle for good. My 1:1 coaching is all about identifying these blocks, shifting your mindset and taking aligned, practical action to grow your business.

Details on how we can work together here. Let’s move past the fear and start showing up with confidence, even when it doesn’t feel perfect.