Aligned marketing that actually feels good

Because you don’t need to do more, you just need to do what works (and feels good doing it).

I know marketing your business can feel like a lot.
The pressure to be everywhere, say all the right things, follow the algorithm, create content daily, hop on trends … it’s enough to make you want to crawl under a blanket and binge Netflix instead.

But what if I told you … you don’t need to do more to get results?
What if less really is best, especially when it’s aligned, intentional and sustainable?

In this post, I’m going to walk you through creating a marketing plan that helps you show up in your biz in a way that’s simple, clear, and most importantly doable.

No burnout. Just marketing that actually works (and that you want to keep doing).

The goal of your Marketing Plan

Before we dive into the how, let’s set the intention. Your simple marketing plan only needs three clear objectives:

1. Attract and connect with the right people those dreamy, aligned clients you love working with.
2. Show up consistently in a way that feels good, not heavy or forced.
3. Convert that connection into sales + opportunities with ease and integrity.

That’s it. You’re not trying to be famous, viral, or in everyone’s face. You’re building connection and trust.

Choose where you’ll focus

Marketing works best when you focus. Not when you spread yourself thin trying to be on all the platforms, doing all the things.

Start by choosing 1-3 key areas that feel aligned for you:

• Instagram / Facebook / LinkedIn
• Email marketing
• Your own podcast
• Guest podcast interviews
• YouTube / TikTok / Video content
• Webinars or free trainings
• Challenges or online events
• Blogging or Substack
• Sharing client wins + testimonials
• Collaborations
• Paid ads
• Referral programs

Example:
Let’s say your marketing focus is:

• Instagram (stories + posts)
• Email once a week
• Guest podcast interviews twice a month

That’s your plan! Keep it simple. Keep it consistent.

✅ Your 10 step action plan

Here’s how to turn that simple strategy into a rhythm that actually works.

1. Choose your 1-3 platforms where you’ll show up intentionally.
2. Map out your weekly rhythm (eg. 3 IG posts, 1 email, 2 stories a day).
3. Batch your content when you’re in flow, protect your creative time.
4. Repurpose everything. Your podcast = blog = email = IG carousel.
5. Make engagement part of your routine. Comment, DM, connect.
6. Share testimonials + proof. People trust people.
7. Pitch yourself monthly to podcasts or collaborations.
8. Always include a CTA. Guide people to the next step.
9. Review monthly. What’s working? What can you drop?
10. Celebrate consistency. Show up imperfectly, but show up.

This is the rhythm that creates results without sacrificing your sanity.

Belief work + mindset shifts for sustainable marketing

Here’s the part no one talks about:
Marketing is just as much mindset as it is strategy.

Because if you’re second guessing yourself constantly, or thinking “it’s not working,” you’ll subconsciously sabotage the whole thing. Let’s shift that.

5 limiting beliefs to reframe:

1. “I have to be everywhere to get seen.”

→ Nope. You just need to be somewhere consistently.

1. “Low engagement = failure.”

→ Wrong. Lurkers are watching. Keep going.

1. “I don’t want to be salesy.”

→ You’re not forcing, you’re inviting. That’s service.

1. “No one is listening.”

→ The right people are. Speak to her.

1. “I’m behind.”

→ You’re right on time.

Use affirmations like:

“My marketing is working, even when I can’t see it yet.”

“I’m building connection, not chasing perfection.”

“Marketing can be easy, fun, and light.”

Self care that supports consistent marketing

Let’s talk about energy. Because marketing takes it and you’ve got a life to live too.

Here’s how to protect your energy + keep showing up:

• Rest before burnout. Don’t wait to crash, schedule white space.
• Create before you scroll. Protect your voice + energy.
• Unfollow accounts that trigger comparison.
• Detach your worth from results. Low likes ≠ low value.
• Celebrate the action, not just the outcome. You showed up? That’s enough.

You’re building a business for life, you don’t need to sprint. You need to sustain.

Try this: your pre marketing ritual

Here’s a quick energetic reset before you market:

1. Breathe. Ground. Regulate.
2. Say: “I trust my voice matters.”
3. Choose who you’re speaking to today.
4. Remind yourself: You’re not here to prove, you’re here to serve.

You’re allowed to make marketing feel good. Joyful. Fun, even.

Marketing doesn’t have to be overwhelming, draining or a full-time job.
It can be simple. Strategic. Aligned.
And when it’s built around how you work best? You’ll actually want to show up.

So …
– Choose your 1-3 marketing platforms
– Map out your rhythm
– Work that mindset + energy

That’s your marketing plan. Done 🎉